Traditional NFT drops have two outcomes: sell out in minutes or sit unsold in public view. Arcade Layer turns distribution into a month-long campaign your community actually plays. You control the rate, whales can't sweep supply, and unsold inventory becomes "still available" — not a failure.
The golden era of instant sell-outs is over for most projects. Today's drops fail the same way across the industry — and every failure is public.
A Web3 gaming project releases 15 limited NFTs at $1,500 each. Genuine in-game utility. Real collector value. Their community wants them. Target revenue: $22,500. Actual: $12,000. Eight sold. Seven sit unsold in the treasury wallet. The 60-day campaign they pictured becomes a 48-hour hype window followed by a quiet admission that demand wasn't there.
The NFTs are still valuable. The community still wants them. The format broke the drop, not the demand.
Put the NFTs in a smart-contract vault. Let your community chase them for $1–$5 a spin instead of $1,500 upfront. The same NFTs, distributed over weeks instead of minutes.
Run a themed event on our flagship arcade, apply for a full partnership with dev grant included, or purchase a white-label platform you own outright.
A 2–4 week themed event hosted on our flagship Primal Merge arcade. Your brand takes center stage, your NFTs go on the prize wheel, your holders unlock perks. You earn revenue from every Arcade Credit purchased by players who join through your link.
The complete package for projects we're excited to back. We run a Season for you on Primal Merge, then transition that momentum into launching your own full white-label arcade. Dev grant covers the setup. You pay nothing up front.
Your own permanent arcade, fully branded, running on your domain. A safer way to distribute NFTs to your community than a one-off mint — and a reason for them to return every day. Self-serve, no application needed.
One-time purchase. No revenue share. Your arcade, your domain, your brand.
Both tiers include all four current games, on-chain vault, admin dashboard, NFT-holder verification, and new games as they ship. Choose the tier that fits your launch scope.
White-label arcade with core features. Perfect for projects ready to run their own permanent platform.
Complete white-label solution with all modules, unlimited customization, and dedicated support.
Need additional development hours for custom features or integrations?
Purchase Dev HoursEverything needed to run a gamified NFT campaign — prize wheel, skill games, player economy, smart-contract vault, admin dashboard, and AI chatbot. All white-label ready from day one.
Configurable prize tiers and probabilities. Every spin pays out something — small victories sustain engagement even when rare NFTs haven't hit.
Four games live today — Prize Wheel, Tower Stack, Minesweeper, and Bricks & Balls — with more shipping regularly. Players earn spins through gameplay, not payment.
Prizes go on-chain before the campaign launches. Your community can independently verify that NFTs exist in the vault — industry-first trust signal.
Real-time analytics, vault levels, odds transparency, and player engagement metrics. See exactly how your campaign is performing and where revenue is coming from.
Product-specific questions are answered on each product page. This is the short list of general questions we get most often.
Three ways to get started — pick the one that fits your project. Not sure? Apply for Partnership and we'll route you to the right path.